Video transcript: How Trek rode its way to success

On screen:

[gentle string music]

John:

Trek's a company that my father started in 1976. We're in the bicycle business, so we sell premium bicycles around the world at the higher end of the market. We're focused on two things—let's make awesome products that we love and, taking care of our customers. And that, to me, is the most important thing we do here at Trek.

Ben:

John's leadership style is amazing. What I love about working with John and the team at Trek is clearly the energy.

John:

JPMorgan Chase has always been the lead bank here at Trek.

Anthony:

We started with them virtually at the beginning and grew the relationship over years.

Chad:

There are multiple instances where we can look back and be like, "It was JPMorgan Chase that helped get us to the next level."

John:

'97, '98, '99. We've got a problem, who's there? JPMorgan Chase.

They're there when you need them. That's why I'm a fan of JPMorgan Chase. Globalization has had a huge impact on Trek. Back in the late '80s we decided we're gonna go global.

Chad:

Since then, more than 60% of Trek's global revenue comes from outside the U.S. And JPMorgan Chase has helped us to expand into new markets.

Anthony:

We helped them explore international growth in countries that can be hard to do business in, but our expertise in those countries makes it much easier for them to do business. We have world class solutions for clients that we can deliver on a local basis. It's a strategic advantage that we have and we know that companies like Trek really value it.

Chad:

This has been a true Midwestern success story.

Ben:

They see the international market as a tremendous opportunity, and John has put together a very aggressive growth plan. But he's putting the right people in place to accomplish all those goals that they have. It's extremely important for JPMorgan Chase to work with a business like Trek because we're looking for the right companies and it all stems with culture, community involvement, and that's something that Trek just embodies.

John:

If you take a look at our culture here, it's ah... work hard, play hard, have some fun.

Dylan:

We're definitely encouraged to stay active. I mean, it's a great way to break up the day, it's always gonna help make you feel better and make you work better.

Ross:

They give us that flexibility to make our own schedule and do what works best for us.

John:

There's a balance and I think we do that pretty well here. We want to run a really profitable and successful business but we also want to make a difference. And so we came up with DreamBikes, where we take all these used bikes, we'll put this bike shop and we'll hire kids from the Boys and Girls Club and we'll run a business.

Toni:

They teach them business skills. They really set them up for a more successful career and then they sell the bikes back out into the community.

John:

We're always trying to find out ways that we can use Trek to make a difference. We have great strategies in place. We've never been more clear as a business as to, this is how we're going to be successful. I’m pretty optimistic about the future.