[Guitar Music Playing]
Chase Freedom Unlimited Presents: Behind the Scenes, Tortuga Music Festival.
For music fans, summer means music festivals. And with over 800 festivals nationwide, there's a little something for every music lover. But if you like feeling the sand beneath your toes, and the warm Florida sun on your skin—and most importantly, you like country music—then Rock the Ocean's Tortuga Music Festival is for you.
Kelly Rizzo, Eat Travel Rock, Host.
Time-lapse of crowd on line to enter concert arena. Woman holding guitar.
Launched in 2013, the Tortuga Music Festival combines great country music with a unique environment and an exceptional fan experience—a formula that is nothing new for Huka Entertainment.
Chase Bryant on stage.
We're an independent promoter. And when you're an independent and you're fighting against some of the big guys who have buying power, you have to do something that's a little bit different.
Evan Harrison, Huka Entertainment, CEO.
Tortuga features three days of live music and annually attracts more than 75,000 fans.
Our thinking from the onset was there are some amazing festivals in the US. How can we have that high of quality experience, but in a destination location? And then we really focused all of our energy on the best experience for the fans. From there, we realized we were really on to something.
Walking on main stage runway.
We didn't bring the sand, but you do have it—and a lot of it.
Huka's Brent Silverstein is tasked with building the entire music festival from the ground—or the sand—up, but also preserving the natural beauty of the festival surroundings.
Brent Silberstein, Huka Entertainment, Chief Production Officer.
Anywhere we go, we want to come, we want to put our event on. We want to basically pack up and leave—not just in the way we found it, but we want to leave it in a better frame than it was in when we got here.
AJ Nliand, Huka Entertainment, Chief Experience Officer.
This is a conservation-based event. So we have a very, very large conservation village, probably the single biggest component outside of music. Essentially, we're trying to inform the public about what's going on in our oceans. And, of course, without the conservation of the oceans, we can't have this festival because we wouldn't have a beach.
Billy Currington, Country Music, Artist.
I think people, number one, they love the atmosphere—where we're at—the beach. But the message that they're promoting is ocean conservation. And people—once they're catching on that they're coming for a cause—especially to keep the oceans clean and save the sharks—they really respect that and they show up in droves.
Close-up of crowd.
With dozens of country music's biggest names, such as Tim McGraw and Blake Shelton, Tortuga's annual lineup of artists continues to grow. Also growing is the festival's use of technology. From cashless concessions and merchandise to wearable tech wristbands to the festival app that keeps fans informed and engaged.
Our festival apps are downloaded and used by upwards of 90% of our audience. We have tools that allow our audience to find their friends through the app. And we're constantly trying new technologies just to make it easier for our fans to stay connected. What our fans know and what they've come to expect is they can really count on the experience being elevated year after year.
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JPMorgan Chase and Co. All rights reserved. Video courtesy of South Florida Tourism.