In this video, Bruce—a man with salt-and-pepper hair and a goatee—speaks near an office window, while a camera crew films his talk.
Bruce Jackson, Head of Retail Auto Lending, JPMorgan Chase & Co.
Unexpected Insights. Chase and Chase logo.
The Car Buying Experience.
The car buying experience has changed. It should not be intimidating to anybody, it should be a joyful day.
Did I Get a Good Deal?
I often am asked, did I get a good deal on a new car? And they don't even have to tell me what the deal was, I know they did because there's not a great deal of mark-up. You're not gonna have to worry about the negotiations as much as you would on a used.
Buying Used is a Unique Experience.
A used is a unique experience. it's a unique car, so it has more variables in the price. I would tell anybody, do your research online, understand your product, be knowledgeable.
Is It The Right Car for You?
So is it the car you like, is it the car you wanna be seen in, is it the color you like? So everything's right there, it's a very fluid process. When you go there, they are judged on their customer satisfaction index.
Customer Satisfaction Index.
These car dealers do not want to show up at a baseball game on a Saturday with their kids and have someone unhappy with their car-buying experience. Be confident when you walk into the dealership and enjoy it.
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