Kneading Dough: Episode 2 Maverick Carter + LeBron James
Jay Z's Dead Presidents III plays under opening title sequence.
Changing black and white imagery associated with wealth and indulgence; a marble greek figurine.
An Uninterrupted Original.
More black and white images of martini glasses, Benjamin Franklin, city landscape at night, a private jet, a fancy watch.
Chase x Uninterrupted: Kneading Dough.
Images of slowly spinning silver quarter dollars, switching to a black and white still of Maverick Carter sitting casually in a chair mid speech.
Hosted by Maverick Carter.
Graphics transition into Maverick Carter and LeBron James interview. The two are sat in plush armchairs in a comfortable living room space with colorful blue walls, and unique shelving for holding books like wall-art. A table separates the two men, on top of which stands two crystal water glasses. The camera focuses and the two begin their discussion.
UN x Chase graphic top left.
Bron, what up, baby?
What's going on Mav?
You obviously were 18 when started making it, when you came from nothing to making money. Do you ever stop and think like, well, I gotta make these tough decisions at 21 and 22?
LeBron James // Cavaliers Forward
Being, like a, a first-generational money-maker in the household is a scary thing, and for an 18-year old, I go from being sitting in classrooms and may graduate in high school, to being a multi-millionaire a month later, you know, in June.
[OVERLAPPING] That's insane. From when we were kids, I mean I was thinking about this, that we dealt with this on like a high level. All of a sudden we were in this, like, for me it was like, holy shit, now we're in this room and this shit is real. Like, I had that moment, we were sitting in that room at Reebok, and Paul Fireman was very smart, he said to you, you know, "I know you're gonna go see Nike and Adidas, but I'm gonna offer you 10 million dollars today if you don't go see them, shake my hand, and he wrote you a 10-million dollar check in that room and you turned it down. I can't say I would've turned you down. I, I mean, I think in the room, I said, you know, "let's take this check and get the hell out of here", but you turned it down. So what was that thinking? Do you, do you remember what you were thinking or why you did it?
[OVERLAPPING] Right. Right, I mean, I remember, first of all it was the, one of the longest damned tables I ever seen in my life…
The longest table, board table.
Yes, it was one of the longest boardroom tables I ever seen in my life and I had no idea what he was doing at the end of the table, I just seen him writing and he was talking, he had his head down, he was making sure he didn't get anything wrong in it, on that check and when he slid it down there and he said, "Listen, if you take this right now, you know, you just promise me you won't go talk to Nike or Adidas, you know, you can take this right now." And, I was, I was lost for words at the, at the beginning. I mean, shit, we flew in, I flew in from Akron, Ohio from Springhill like, from the projects. I mean, our rent was like, $17 a month, and now I'm looking at a $10-million dollar check…
That you can leave with.
Yeah, and go to high school and go back to the classroom the next day.
I was telling people that, you were going to homeroom the next morning.
I was going to homeroom the next morning, so I'm like, holy shit, that's my first initial thing. And then I, I, for some odd reason, I started thinking, like, if this guy, which is a, he's a great guy too, still love him to this day, he's an unbelievable guy, but if he's willing to give me a 10-million dollar check right now, what is to say that Nike or Adidas is not willing to give me 20 or 30 you know, up front, you know, or to say that maybe the upfront money is not even the biggest thing, you know, maybe let's start thinking about the back end, you know, and you know, I've always you know, and it comes from you know, my uncles as well, just you know, never put all your eggs in one basket, you know, and give, give it the opportunity, give people an opportunity to, to say what they, what they got to, to pitch themselves. And you know, we, we always say that listen, we're gonna hear all 3 companies. We wanna hear all 3 companies, what they have to say, you know, what's their plan and I can't, I still can't believe I left that 10 million there.
[OVERLAPPING] I can't believe it either. Was there a point that it really clicked for you like, okay, now I understand actually the difference between equity and money, like, like betting on myself long-term versus just getting some money for that.
Yeah. Wow, I mean, that's a, that's a hell of a question right there and I think, I think when we started to look at our endorsement deals as partnerships, I think that's when a lot of it started clicking for me, of saying, you know what, we're not just here to hold your product, or we're not here just to talk your product. We're here to work with you, to, how we can figure out how that product may look better on that, on that bookshelf, you know, and how we can live, sometimes not, without even me. You know, and once we started doing that and I started seeing us become more and more and more seasoned at doing that, I was like, you know, there's no reason why we can't start our own thing. where to, to a point where we can have our brainstorming opportunities where, if we come up with something, people wanna buy what we got, you know, and that's what, I think that's what a, a lot of it had to do with, and just to say that you bet on yourself and you started from ground, from the bottom. You started from the bottom and you created something where you can look at it and say, wow, we, we did that. We did that and we own that. And we own that. That's a, that's a, that's a really cool thing.
We both invested in Blaze, it's obviously done very well, but you had a great contract with McDonald's that was set to pay you, I mean, you had another 14 or 15 million dollars that I've guaranteed, and I came to you with the idea of that, hey, I think if you let, let's get rid of McDonald's you, you'll give away that money, you won't make that money, but there's a better investment, I think we could invest in this thing that a.) Better fits where you're going as a person, your lifestyle, and b.) I think it's a better business idea. What, what is it about that, that you went, "Okay, I trust that. I believe in that. Let's do that, man."
I believe in the, the actual product first and, and like I said, it was a great partnership with McDonald's, we had a, we had a great time, we did some great things on television, we did some great things over the years, but I remember my first-ever Blaze at UC Irvine, and we tasted the product and the product was phenomenal. You know, and I actually took a pie back, back to the hotel as well and then you came with me with the proposition that we could actually own our own and be franchisees of, of a couple of cities in America, and the numbers that you were showing me, the, the potential that we could make, if we just put the time and effort into it, exceeded you know, what McDonald's would be guaranteeing me for over the next 4 years. But more importantly, I think for me it was like, oh wow, we get to actually build this?
Yeah, be a part of something.
We can be a part of something that's…
Forget the money…
Yeah, forget the money, we can actually build something. And, and if it doesn't become successful, then I can only blame myself because I know the product is that damned good. Like, I tasted the product, I went there, I seen how cool it was to go up there and you're just like, I remember going to Ponderosas as a kid. Like, a buffet, I want that, I want that,
Choices. Boom, you eat too many. And that was the same thing with the pies, I was like, listen, I want this, I want that mix, I want that sauce, I want that ingredient, I want that topping. Two minutes later, you got a fresh pie. I was like, if we can- who doesn't like pizza? I don't know a person in the world that doesn't like pizza, I don't care what kind of diet you are. Everyone loves pizza. So I was like, if we can't make this successful, then we, we are, we're in the wrong business anyway.
How do you let that ego go and ask questions, like, wait a minute, explain this to me, explain that me, when you need all that ego to compete in a basketball game.
Right, throughout this journey of mine, I'm just like, you know, we always talk about the process, you know, and the process of me trying to become the greatest of all time or maximize, you know, my potential as a player, I also have to be able, once I leave battle or leave competition, that I have to accept the fact that there's certain things that I maybe don't know, or don't know enough of. So I have to ask questions. You know, it's, it's a challenging thing, but at the same time, I know that once I get off the floor, there's gonna be more time of my life spent off the floor than on the floor.
That's a good way to look at it, yeah… exactly.
So from age 9 to, if you make it to 40, if you make it to 40, that's 31 years of your life, but from 40 to 85, 90, hopefully I'm lucky to get to 90, that's 50 years. So you know, I still have to live life you know, beyond the hardwood.
Jay Z's Dead Presidents track III fades up.
Interview fades to closing graphic sequence as music continues to play under.
Text reads: Uninterrupted x Chase Kneading Dough.
Music fades out.